Catalyst PR,
recently acquired by sports marketing titan IMG, is the latest to take a
stab at quantifying where sports fans hangout online and how they can
be reached.
The results of Catalyst's survey provide some interesting food for thought.
Released this week, Catalyst's fourth annual fan engagement study
surveyed 2,100 sports fans between the ages of 16 and 64. That group
encompasses fans of the
NFL,
MLB,
NBA, college football, college basketball and soccer.
A couple of thousand fans don't speak for everyone who follows
sports, of course. But it's an interesting starting point for
considering trends in the industry. Here are a few of Catalyst's most
interesting findings:
- Nearly twice as many respondents use Facebook compared to
Twitter, at 73% to 37%. But on game day, they check Twitter about 1.5
times as often as they do Facebook.
- Google+
and YouTube are on the rise among fans. When fans responded to a
question about which platforms they use to "disseminate and acquire
sports information," those two platforms showed the most year-over-year
growth, at 94% and 35%, respectively.
- Seven out of 10 sports fans who Like or follow a brand online say
they're open to sharing brand content, buying goods or engaging with
social posts.
For more findings, check out the infographic below. Then let us know what you think in the comments.
Reference:http://mashable.com/2013/10/03/sports-fans-social-media/