The FIFA World Cup has had a major impact on Social Media. Conversations related to the ongoing World Cup are countless on social media. According to the reference below, more than 1 billion interactions were made between 220 million users. The users commented, liked and tweeted things about the World Cup on Facebook and Twitter respectively.
I believe that the World Cup is a perfect opportunity for social media websites like Facebook and Twitter to seriously expand their number of users and traffic. The stats above are not surprising and I believe more records will be broken in the future as social media becomes easier and easier to access.
Reference : http://wallstcheatsheet.com/sports/how-the-2014-world-cup-is-winning-social-media.html/?a=viewall
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