Twitter on the other hand, had users tweet more than 16 million times during a game between Brazil and Chile. This smashes the record that was previously set by the Super Bowl in February. The official twitter account of the Fifa World Cup has already reached 2.62 million followers to this day and is increasing more and more rapidly.
These stats are of no surprise to me as Social Media is being used more and more as time goes by. People are more exposed to social media and as a result the users will increase rapidly.
Reference: http://wallstcheatsheet.com/sports/how-the-2014-world-cup-is-winning-social-media.html/?a=viewall
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